List of 50 Brands owned by Walmart Inc in USA/Canada

Walmart Inc is a multinational retail corporation that is one of the world’s biggest employers and the largest retail store in the world. Over the past few decades, Walmart Inc has strategically acquired several smaller companies, allowing them to expand their presence in the retail market. In this article, we’ll be discussing the various brands that Walmart Inc owns in the United States and Canada, as well as their impact on the local economy.

The complete list of brands created and managed by Walmart Inc in USA and Canada

Sam’s Choice

Sam’s Choice is a widely recognized retail brand, owned by Walmart, founded in 1991 and named after the founder of Walmart, Sam Walton. The innovative two-tiered core corporate grocery branding strategy offers customers both premium quality products such as Sam’s Choice, as well as discount-priced staples under the Great Value brand.

Great Value

Great Value Logo

Great Value is the brand owned by Walmart, which was created in 1993, but products were made as early as 1992. It is part of Walmart’s grocery branding strategy, acting as the second tier or national brand equivalent (NBE). With Great Value, customers receive quality products at an affordable price.



Equate is a leading brand of products stocked by Walmart, offering a broad range of health, beauty, and general consumer goods. Their range of products includes everything from shaving cream and skin lotion to over-the-counter medications and pregnancy tests, providing customers with a one stop shop for all their needs.



Mainstays is a brand owned by Walmart that offers a variety of home goods, from bedding to kitchen utensils and ready-to-assemble furniture. This brand is part of the larger Better Homes & Gardens brand that features further home decor, furniture, and other items

Ol’ Roy

Ol' Roy Logo

Ol’ Roy is Walmart’s store brand of dog food, created in 1983 and named after Sam Walton’s dog. It has become the number-one selling brand of dog food in the United States. It is comparable to Nestlé’s Purina.

Special Kitty

Special Kitty

Special Kitty is the store brand from Walmart that cat owners trust for their pet’s needs. With a variety of cat food formulas and other cat care items, such as litter and treats, Special Kitty provides great value and quality to help keep cats happy and healthy.

Parent’s Choice

Parent's Choice

Parent’s Choice is Walmart’s store brand that offers a variety of items, such as diapers, formula, and accessories. This brand has undergone a recent relaunch of its design and packaging in 2010. Parent’s Choice products are produced by Wyeth which is owned by Pfizer. With high-quality and affordable options, Parent’s Choice provides parents with the necessary items for taking care of their children.

Play Day

Play Day

Play Day, the brand owned by Walmart, is a wide-ranging collection of budget-priced children’s toys. Launching between mid-2014 and early-2015, it replaced Kid Connection as the go-to store for parents looking for quality yet affordable toys for their kids.



Pen+Gear is a store brand owned by Walmart that focuses on school and office supplies. They provide everything from pens and paper to paper shredders and binders, and their product range replaced the Casemate brand in 2016. Whatever your workspace or classroom needs, Pen+Gear has you covered.

Better Homes and Gardens

Better Homes and Gardens is the product line owned by Walmart, which is inspired from their popular magazine. It has a wide range of products such as furniture, kitchen products, bedding, curtains and window blinds, decor, and other home products. It also forms the premium tier to the Mainstay home brand.


Hometrends is a brand owned by Walmart specializing in providing customers with small furniture, tableware, and various home decor accessories like rugs and faux plants. Unfortunately, the brand has been discontinued in the US market.

Mainstays Kids


Mainstays Kids is a brand owned by Walmart that specializes in offering furniture sets for kids and teens. Their products are designed to be comfortable, stylish, and durable, allowing them to be enjoyed for years.

Your Zone

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Your Zone is a brand owned by Walmart, offering a home product line that caters to teenagers and college students. Known for its appealing and stylish designs, Your Zone provides a variety of affordable items such as bedding sets, storage solutions, furniture, décor and more

Adventure Force

Adventure Force is a brand owned by Walmart that offers an exciting selection of outdoor toys, perfect for summertime fun. From water arms to water blaster guns, Adventure Force has everything you need to make the most of your outdoor adventures.


Allswell is a pioneering brand owned by Walmart, offering luxury bedding and mattresses to customers direct to consumer. Their products combine innovative technology with the highest quality materials to provide superior comfort, support, and affordability.


AutoDrive is an automobile care and accessories brand owned by Walmart that provides solutions for all your needs on the road. They have a wide variety of car care products, auto detailing products, interior accessories and some low price exterior accessories such as license plate frames to make your car look its best. Whether you are looking to take preventative maintenance measures or enhance the aesthetic appeal of your vehicle, AutoDrive can help you achieve your desired results.

Best Occasions

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Best Occasions is a brand owned by Walmart that offers a wide selection of party decorations and accessories, such as candles and hats. With high quality products at an affordable price, Best Occasions is the perfect choice for all your party needs.

Bike Shop

Bike Shop Walmart

Bike Shop is a brand established by Walmart and specialized in bicycle tires, tubes, and accessories. They offer high quality products, great prices, and reliable customer service to meet the needs of those looking for quality bike-related items.

Clear American

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Clear American is a brand owned by Walmart, specializing in carbonated and flavored water. It was formerly known as Sam’s Choice Clear American. With its selection of bubbly beverages and thirst-quenching flavors, Clear American is the perfect choice for anyone looking for a tasty and refreshing treat.

Co Squared

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Co Squared is an innovative cosmetics brand owned by Walmart that is sold exclusively direct-to-consumer.


ColorPlace is a brand owned by Walmart that specializes in providing high-quality paint and painting tools. The paint itself is produced by PPG, a well-known leader in the industry. ColorPlace has a long history of producing excellent products for both residential and commercial needs, making it an ideal choice for any kind of painting project.


Douglas is a brand owned by Walmart that offers budget priced tires. Among its models are the Xtra-Trac and Touring, which are made in a Goodyear plant.

Earth Spirit

Earth Spirit provides comfortable, trendy shoes. Their shoes are made with quality materials and are backed by the power of Walmart.


EverStart is the Walmart owned brand for automotive and lawn mower batteries, boasting quality and durable battery-related accessories such as jumper cables. Manufactured by Johnson Controls Inc., with primary production based in Saint Joseph, Missouri, and Fort Wayne, Indiana.

Expert Grill

“Expert Grill” is a brand owned by Walmart, offering an extensive range of grills, charcoal and grilling accessories to help you create delicious outdoor meals.

Fire Side Gourmet

Fire Side Gourmet is a brand that is owned by Walmart and specializes in pre-cooked burgers and steaks. Previously, these products were under the Sam’s Choice label but now they have been rebranded as Fire Side Gourmet.

Gold’s Gym

Gold’s Gym is a brand owned by Walmart, which specializes in athletic and exercise equipment such as weights. The name of the brand is derived from and licensed by the chain of fitness centers founded in 1965 by Joe Gold. Gold’s Gym has become an iconic symbol associated with strength and health over the years, and its products strive to help individuals achieve their own fitness goals.


Hart, the brand owned by Walmart, offers a wide variety of power tools and outdoor power equipment that are designed to help you complete projects quickly and easily.

Holiday Time

Holiday Time is the perfect brand for all of your Christmas needs. Owned by Walmart, Holiday Time offers a wide range of Christmas items from Christmas trees to decorations and special wrapping paper, so you’ll be sure to find the perfect way to decorate for the holiday season.

Home Bake Value

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Home Bake Value, owned by Walmart, is a brand that focuses on providing bread products of the highest quality. Its primary focus is on crafting products that contain the optimum balance of nutrients and taste, enabling customers to enjoy the experience of homemade baking without the hassle. Whether it be their signature, freshly-made loaves, baguettes, rolls, or any other tasty treats, Home Bake Value is the perfect choice for anyone looking for delicious, affordable bakery goods.

Hyper Tough

Hyper Tough

Hyper Tough is a Walmart-owned brand that offers a wide range of hand tools, hardware and storage, as well as some power tools, although the power tool lineup is gradually being replaced by Hart.

Kid Connection

Kid Connection, owned by Walmart, is a brand that is primarily used for children’s toys. However, it also includes children’s clothing and shoes to meet the needs of the entire family. With quality products from trusted brands, Kids Connection has become a go-to destination for parents and children alike.


Marketside is a brand owned by Walmart and specializes in fresh foods, such as salads, soups, breads, and sandwiches, which can be found in various Walmart’s deli, produce, and bakery departments. With Marketside, you can enjoy the convenience and quality of grocery items available at Walmart at an unbeatable value.

Mash-Up Coffee

Mash-Up Coffee, owned by Walmart, is the go-to provider for luxury coffee beans. Their products are made with the highest quality beans and are expertly crafted to provide a unique flavor that will tantalize your taste buds. So if you’re looking for an amazing cup of coffee, Mash-Up Coffee is the perfect choice.


Motile, the brand owned by Walmart, has a wide variety of products ranging from laptops to miscellaneous tech and tech accessories.

Oak Leaf

Oak Leaf is a brand owned by Walmart, which produces and bottles low-cost wines for approximately $3 per bottle. With its affordable price, Oak Leaf has become a popular choice for those looking for an enjoyable bottle of wine without breaking the bank.


Onn is a brand owned by Walmart that offers a variety of consumer electronics, computer accessories, audio/visual accessories, and phone/tablet accessories.

Our Finest/Notre Excellence

Our Finest/Notre Excellence is a brand of upscale chip, cookie, frozen dinner and more products that are owned by Walmart and exclusively sold in Canada. It’s comparable to World Table and all the products produced under this brand are made in Canada just for Walmart Canada customers.


Overpowered, owned by Walmart, is a brand offering pre-built gaming desktops and laptops. Whether you’re a beginner or a pro, Overpowered has something for all levels of gamers.

Ozark Trail

Ozark Trail is a brand owned by Walmart, specializing in outdoor equipment and footwear. Its origins are deeply rooted in the Ozark mountain region in northwest Arkansas where the Walmart Home Office is located. Thus, Ozark Trail provides consumers with reliable, quality products made with the knowledge of the region ingrained in their making.

Price First/Prix Budget

Price First/Prix Budget, owned by Walmart, is the brand for all your entry-level everyday needs. It provides products similar to those from Walmart’s Great Value line, but at an even lower price point.


Protege is a Walmart-owned brand offering luggage and travel accessories for a great value. Featuring a range of products including carry ons, wheeled luggage, and a variety of other items, Protege provides travelers with top-notch luggage and travel accessories, all at an affordable price.


ReliOn, owned by Walmart, is a well-known brand that specializes in diabetes care products. Their range of products include blood glucose and blood pressure monitors, medical thermometers, portable humidifiers and replacement filters for both ReliOn and name brand humidifiers.

Spark Imagine

Spark Imagine is the perfect choice for parents looking for simple, high-quality children’s toys. Owned by Walmart with comparable features to Melissa and Doug, you can be sure that Spark Imagine toys will bring hours of fun and delight.


Walmart owns the SuperTech brand for motor oil, which is suitable for both gasoline and diesel engines. Additionally, the SuperTech brand is used on various other consumable car products, like oil filters, windshield wiper fluid, and transmission fluid.


Walmart, in partnership with BuzzFeed, launched Tasty, a brand of kitchen tools. Furthermore, they introduced shoppable recipes connected to the Tasty cooking videos on BuzzFeed, allowing customers to easily purchase the ingredients seen in the videos.

The Office

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Walmart owns the Office brand, which provides office supplies and stationery.

Uniquely J, a rapidly expanding e-commerce enterprise owned by Walmart, has debuted its “meticulously assembled” Uniquely J selection, which consists of 50 items including coffee, cleaning supplies, laundry products, pantry items, paper goods, and food storage products.

Walmart Family Mobile

Walmart Family Mobile is the only prepaid mobile phone service available from Walmart, and it utilizes the T-Mobile cellular network.

World Table

Walmart’s exclusive World Table brand offers higher-end versions of items such as salsa, pizza, chips, cookies, etc., compared to Great Value.

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