Costa Farms Company Owner, Revenue, Wiki, Founder, History and More

Costa Farms is one of the leading horticultural growers in the world, founded by Jose Costa Sr. in 1961 when he purchased 30 acres south of Miami, Florida to grow fresh, vine-ripened tomatoes and calamondin citrus. The company now cultivates more than 1,500 varieties of houseplants for their customers to pick from and has specialized collections, like their Plants of Steel and Exotic Angel series. To ensure success with houseplant care, Costa Farms acclimates the plants from Miami conditions before shipping them to stores. They strive towards making plant ownership easier for all and continue to innovate with their selection of plants for every level of gardener.

Company NameCosta Farms
Founder NameJose Costa Sr
Year of Establishment1961
Establishment PlaceMiami, Florida
Headquarter Miami, Florida
RevenueNot Available
CEOJose “Joche” Smith
Registered Address21800 SW 162nd Ave.
Miami, Florida 33170
Telephone No.(800) 327-7074
(855) 915-5561
(Monday – Friday from 9am EST to 4pm EST)
Company StatusActive

About The CEO

Jose “Joche” Smith

Jose “Joche” Smith is the CEO of one of the largest horticultural growers in the world, a position he has held for the past 30 years. Joche holds a Masters degree in Business Administration and Finance from the University of Florida, as well as a Bachelor’s degree in Industrial Engineering. He began his career in 1991 as a Financial Analyst at Ryder System, Inc., before entering the horticulture industry as CEO of Costa Farms in 1992.

Jose Joche Smith, CEO of Costa Farms

His leadership style is focused on revenue growth, geographic business expansion, profitability maximization and creating a winning culture. Throughout his career he has led various corporate restructuring initiatives to construct industry-leading teams that focus on his H3 Motto: be Humble, stay Hungry, and always Hustle.


Costa Farms is a family-owned and operated business that was founded by Cuban immigrant Jose Costa in 1961. Initially, the company focused on the production of tomatoes but soon switched to growing nursery plants.

In 1973, the company purchased property in the Dominican Republic to grow young plant material, allowing them to gain control of the supply chain. Costa Farms became even more successful when it began stocking big box retailers with houseplants in the early 1980s.

Now, Costa Farms is in its third generation of family ownership and continues to innovate and look for ways to make greener options available to customers. They have recently introduced a plant wrap to replace traditional plastic containers and have started using coconut coir instead of peat in their plants. The company has come a long way since its humble beginnings and remains committed to providing quality products to customers.

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