Who Owns Suave? Parent Company, Founders, Products, Wiki and More

Suave was one of the most popular shampoo brands in America due to a successful advertising campaign which showed off the brand’s great quality and affordable prices in the 70s and 80s. After the success of its signature shampoo, the company expanded its personal care lines by introducing Finesse and Salon Selectives. By 1989, Suave and its associated products had become one of the top ten national shampoo brands.

Today, Suave is still a strong force in the market, offering a wide range of products to fit just about everyone’s needs. Whether it’s their classic shampoos and conditioners, or luxurious lotions and creams, Suave has something for everyone. What’s more, Suave is still very competitively priced when compared to other name brands, making it a great option for those looking for quality products at an affordable price. With the company’s long line of classics, as well as newer products like their Proving Ground line, Suave proves that it can still stay ahead of the curve when it comes to personal care.


Suave is the brand name of a company based in Chicago, Illinois and used in the United States, Argentina, Brazil, Mexico, and Canada by Unilever. It began as a hair tonic by National Mineral Company in the United States in 1937.

FounderHelene Curtis Industries, Inc. (1937-1996)
Parent Company/OwnerUnilever
Year of Establishment1937
Telephone No.800-298-5018
Product CategoryShampoo & Conditioner
Body Wash
Bath Bombs
Lice Treatment

About the Founding Company

Helene Curtis Industries

In the 1920s, two entrepreneurs, Gerald Gidwitz and Louis Stein set out on a mission to create a successful beauty company. They formed the National Mineral Company in Chicago, which focused on facial mudpack products. But they soon shifted their focus to haircare products and began producing “machineless” waving pads to make permanent waves easier.

Their flagship product, Lanolin Creme Shampoo, was introduced in the mid-1930s and was only available in beauty salons. It became so popular that the company produced small retail sizes for salon resale. This led to the development of Suave Hairdressing, another popular product from Helene Curtis.

But because the firm lacked the resources to compete on an international scale, it agreed to be acquired by Unilever for about $770 million in February 1996. Now, Helene Curtis is part of one of the world’s largest consumer goods companies, allowing the brand to reach millions of customers worldwide.


  1. 3-in-1 Shampoo with 100% Natural Coconut Oil
  2. 3-in-1 Shampoo with 100% Natural Lavender
  3. 3-in-1 Shampoo with 100% Natural Shea Butter
  4. Berry Awesome Detangler Spray
  5. Berry Blue Body Wash
  6. Coconut Splash 3-in-1 Shampoo, Conditioner, Body Wash
  7. Defining Cream for Curls
  8. Detangler with 100% Natural Marigold
  9. Detangling Conditioner for Curls
  10. Disney Encanto Magical Berry 3-in-1
  11. Disney Frozen Enchanted Berry 3-in-1
  12. Disney Frozen Frosted Berry Detangler Spray
  13. Free & Gentle Body Wash
  14. Fruit Fusion Strawberry Bath Bombs
  15. Kids Lice Removing Kit (Solution + Lice Comb)
  16. Marvel’s Spider-Man 3-in-1 Shampoo, Conditioner, Body Wash
  17. Moisturizing Shampoo for Curls
  18. Paw Patrol Adventure Bay Breeze 3-in-1
  19. Peach 3-in-1 Shampoo, Conditioner, Body Wash
  20. Purely Fun Moisturizing 3-in-1 Shampoo, Conditioner, Body Wash
  21. Sensitive Skin 3-in-1 Shampoo, Conditioner, Body Wash
  22. Silly Apple 3-in-1 Shampoo, Conditioner, Body Wash
  23. Silly Apple Detangler Spray
  24. SpongeBob Jellyfish Splash 2-in-1 Shampoo & Body Wash
  25. Strawberry Blast Body Wash
  26. Sweet Treats Cotton Candy Bath Bombs
  27. That Girl Lay Lay Nickeledeon Princess Slaya 3-in-1
  28. That Girl Lay Lay Nickeledeon Princess Slaya Detangler
  29. Watermelon Wonder 2-in-1 Shampoo and Conditioner
  30. Watermelon Wonder 3-in-1 Shampoo, Conditioner, Body Wash
  31. Active Sport Antiperspirant Deodorant
  32. Extra Fresh Antiperspirant Deodorant
  33. Firm Hold Hair Gel for Men
  34. Styling Hair Paste for Men
  35. Citrus Rush 3-in-1 Shampoo, Conditioner and Body Wash
  36. Classic Clean Anti Dandruff 2-in-1 Shampoo
  37. Ocean Charge 2-in-1 Shampoo and Conditioner
  38. Thick & Full 2-in-1 Shampoo and Conditioner
  39. Refreshing Body + Face Wash
  40. Energizing Sport Body + Face Wash

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