Sea Breeze Brand Owner, CEO, Products, Customer Care and More

Sea Breeze is a skincare brand by HRB Brands. It is the perfect choice for maintaining healthy-looking, blemish-free skin. This all-in-one cleansing and toning solution combines traditional cleansing ingredients with natural oils for a refreshing and soothing experience.

Sea Breeze helps to remove dirt, make-up, and dead skin cells that can lead to acne and clogged pores. Featuring alcohol as a key ingredient, it can also help reduce breakouts, leaving skin feeling refreshed and revitalized. With a variety of formulas available, there’s a Sea Breeze solution for every skin type.

BrandSea Breeze
Owner/ Parent CompanyHRB Brands
Sister brand(s)Alberto VO5®
LA Looks®
Salon Grafix®
Year of Establishment2010
Establishment PlaceWestport, CT
CEOJim Daniels
Registered Address270 Saugatuck Avenue Westport, CT 06880
Email[email protected]
Company StatusActive

About The Owner

HRB Brands

HRB Brands is a leading independent branded personal care company with a presence in North America, Canada, the United Kingdom and Mexico. Founded in 2010, the company has retail relationships across mass, grocery, drug and dollar channels. The company operates an asset-light business model, outsourcing its manufacturing needs. With over 60 employees in their corporate headquarters in Westport, CT they strive to create extraordinary experiences for savvy consumers.

With an investment strategy predicated on leading middle market consumer companies, Tengram Capital Partners acquired HRB Brands and began a journey of strategic acquisitions across the personal care category. Today, their brand portfolio includes Alberto VO5®, Coast®, LA Looks®, Rave®, Salon Grafix®, SGX NYC™, Thicker Fuller Hair®, Zero Frizz®, Zest®, SeaBreeze®, SURE®, PERT®, Infusium® and BRUT®.

The goal of HRB Brands is to create value for both brands and consumers while aiding in product accessibility for their fans. Working alongside Tengram, they are dedicated to upholding their brands’ rich legacies while evolving their values and formulations to meet the well-being and tastes of modern consumers. They aim to make products that provide experiences that exceed expectations and help people get more out of life every day.


Jim Daniels

Jim Daniels is an exemplary leader, who has been at the helm of prestigious companies such as HRB Brands, Oral Essentials and Convexity Scientific. He has over 25 years of professional experience in leveraging innovation and strategic marketing initiatives to grow businesses domestically and internationally.

Prior to re-joining HRB Brands as CEO, Jim was acting President and Chief Strategist of Oral Essentials. He was also a founder at Convexity Scientific, during which he led the company through FDA 510k approval and two funding rounds. Previously, he held the post of President and CEO for High Ridge Brands (“HRB”) where he was instrumental in acquiring and transitioning five stand-alone brands, as well as two companies (Newhall Laboratories and Continental Fragrances). He also completed the acquisition of the Dr. Fresh Company and its successful Oral Care brands.

Jim’s impressive career in marketing began at Sterling Health and continued at Church & Dwight where he was responsible for the Strategic Business Unit for Sexual Health (Trojan and Magnum brands). His innovative approach was rewarded by Advertising Age magazine naming him one of America’s Top 50 Marketers in 2005.

Though a highly accomplished business leader, Jim Daniels is also an active member of his community. He serves as a minority owner and Board member of the Venezia Football (soccer) team, for which he was interim President. In addition, he holds a Bachelor of Arts degree in Economics and Business from Gordon College and an MBA in Marketing and Finance from Columbia Business School.

As the current CEO of HRB Brands, Jim is committed to leveraging his extensive experience and continuously striving for success. With him at the helm, HRB Brands is poised to continue to be a leader in the markets they serve.

Sea Breeze Logo

Sea Breeze Logo


The top 10 bestselling products by Sea Breeze:

  1. Sea Breeze Barber Astringent Skin, Scalp & Nails
  2. Colorful Sea Breeze For Professional Care
  3. Sea Breeze Actives Sensitive Skin Astringent
  4. Sea Breeze Sensitive Skin Astringent
  5. Sea Breeze Astringent Original Formula
  6. Sea Breeze Astringent Original Formula, Classic Clean
  7. Sea Breeze Astringent
  8. Sea Breeze Astringent for Skin, Scalp and Nails
  9. Sea Breeze Facial Astringent, Original Formula
  10. Barber Sea Breeze Astringent For Skin, Scalp & Nails

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