Pedigree is a brand of dog food owned by Mars, Incorporated. It is one of the most popular dog food brands in the world, and is available in over 90 countries. Pedigree was first introduced in the United Kingdom in 1957, and was introduced to the United States in 1967.
Pedigree dog food is made with high-quality ingredients, including real meat, poultry, and vegetables. The food is also fortified with vitamins and minerals to ensure that dogs get the nutrients they need to stay healthy and active. Pedigree is available in a variety of forms, including dry food, wet food, and treats.
Pedigree is a good choice for dogs of all ages and breeds. The food is nutritionally balanced and affordable, and it is available in a variety of flavors that dogs will love. Pedigree also offers a variety of educational resources and support programs to help dog owners take care of their pets.
|Founder Name||William Horley|
|Year of Establishment||1957 (as Chappy)|
|Establishment Place||Leicestershire, England|
|Company Status||Not Available|
The history of Pedigree Petfoods starts with William Horley in 1934. He started the business producing dog food under the brand name Chappie, offering a healthier alternative to other meat based dog food on the market. In 1951, annual sales reached £1m and the business moved to Melton Mowbray, further expanding its operation by introducing new brands such as Pal and Lassie. By the 1970s, Pedigree Petfoods had grown significantly, employing over 2500 workers and producing 400,000 tonnes of animal food a year. In 1974 a new factory opened in Woodston, Peterborough, producing semi-moist products such as Bounce.
Mars Incorporated took over Kal Kan Foods of Los Angeles in 1968, changing their brand name to Pedigree and applying their worldwide branding of Whiskas to their cat food brand in 1989. Since then, Pedigree Petfoods has continued to grow and adapt to the changing market; in 2007, a £22m pouch production line was introduced, followed by a second new additional pouch production line in 2021. In 2002, Mars Inc. split into four separate entities in 2007; Mars Petcare UK, Mars Complementary Petcare UK, Mars Chocolate UK and Mars Food UK. As a member of the Pet Food Manufacturers’ Association, Pedigree Petfoods is now a leading provider of premium pet food globally.
Pedigree Brand Logo
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