Who is Alicia Yoon? Founder of Korean beauty brand Peach & Lily

Alicia Yoon is a renowned South Korean businesswoman from New York City. She graduated from Harvard Business School with a degree in finance and consulting. She has a deep interest in skincare, which resulted in her founding of Peach & Lily, her highly successful cosmetics company. With her innovative approach to business and passion for skincare, she is among the most respected entrepreneurs in the beauty industry today.

Who is Alicia Yoon?

In 1982, Alicia Yoon was born in South Korea, before relocating to the US at the age of one. As a child, she had difficulty dealing with eczema, and dedicated herself to researching skincare; this passion eventually led her to enroll in beauty school.

During her time at Columbia University (2000-2004), studying philosophy and East Asian Languages and Cultures, Alicia kept up her interest in skincare as a hobby. Following college, she worked at Goldman Sachs before attending Harvard Business School (2008-2010).


Alicia kick-started her career at Goldman Sachs in 2004 as an Analyst. Afterwards, she decided to switch to management consulting and found success in companies like Accenture and Boston Consulting Group. She also spent a year training as an esthetician in both Korea and New York.

Alicia is passionate about providing people with the right information and skincare products. Her hard work has earned her a spot on WWD’s 25 Most Innovative Beauty Executives list and she even serves on the Cosmetic Executive Women (CEW) Board of Governors. Additionally, Alicia travels between New York City and Seoul to search for the best beauty products and skincare innovations, which have helped make Korean beauty so popular in the U.S.

About Peach & Lily

Founded in 2012 by Alicia Yoon, Peach & Lily is a rapidly growing beauty company known for its iconic and award-winning Glass Skin Refining Serum and Peach Slices Acne Spot Dots.

Peach & Lily is a prestige brand that is celebrated for its 100% worry-free formulas. Some of their most iconic products include the Glass Skin Refining Serum and the Super Reboot Resurfacing Mask. While, Peach Slices is a mass brand that is known for clean, effective and fun treatments – such as its Acne Spot Dots and Citrus Honey Aqua Glow.

The company’s mission is to provide customers with the right information and the right products to empower their own skincare journeys. Since its establishment, Peach & Lily continues to be trusted and respected by those who want to look and feel their best.

You can shop their products online at www.peachandlily.com or through major retailers such as Ulta Beauty, Walmart, Amazon, CVS, and Target.

Peach & Lily Logo

Net Worth

As of 2023, Alicia Yoon is estimated to be worth $10 million.

Family (Parents & Husband)

Alicia Yoon was born to Korean parents. She often share picture with them on social media. She has an elder sister named Jenna Yoon who is writer of Lia Park and The Missing Jewel.

Alicia Yoon's father
Alicia Yoon's mother and sister

Alicia is married. Her husband’s name is Edward Scott. The couple lives in New York City and blessed with two children.

Alicia Yoon with husband and children

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