Menstrupedia (Shark tank) Aditi Gupta, Address, Comics and Videos, Customer Care Details and Website
Menstrupedia is a startup founded by Aditi Gupta in 2012. It is the company that provides impactful social education to society in the form of animated comics and videos. The main aim of the startup is to increase social awareness about menstruation among kids. This idea got the limelight in the Indian reality show The Shark Tank India. The CEO of Emcure pharmaceuticals and judge of the show Namita Thapar invested in the deal by giving them Rs. 50 lakhs for 20% equity of the company.
|Date of Establishment||2012|
|Net Worth||2.5 crore|
|Address||304-Harvy Himalaya Complex, Subhash Chowk, Gurukul Road, Memnagar, Ahmedabad -380052, Gujarat, India|
What is Mentrupedia?
Mentrupedia is company which offers social education about the cycle of menstruation in women by the help of comic books. The material developed by Mentrupedia is used in 10000+ schools and NGOs to provide the impactful education among the teenagers. Aditi Gupta with Tuhin Paul who is the other co-founder of the company throws a light on very sensitive topic of puberty which is not communicated often. The aim of the company is to spread the right information about these topics among the youth which help them to identify many issues while growning up.
About the Founders
Aditi grew up in a small village Garhwa of Jharkhand state along with her two brothers. Her father was a business man. Aditi’s mother was a post graduate from Kolkata University. In her town there was a tradition of getting married early but denying all these nomrs, she moved to Ranchi with her parents for further education. She completed her B.Tech from Hindustan College of Science And Technology. She did her post graduation in designing from The National Institute of Design in 2009. She met Tuhin Paul and got married to him at the age of 27. With the help of her husband they established the Menstrupedia together in 2012. In 2014, she named in Forbes 30 Under 30 in the design catogery.
Tuhin Paul was born in Ahemdabad, Gujrat. Tuhin with her wife Aditi Setup the Menstrupedia. He is an social entrepreneur who is expert in Visual Communication and Designing. He completed his bachelor’s degree in Information Technology from Dhirubhai Ambani Institute of Information and Communication Technology in 2007. For post graduation he went to The National Institute of Design and completed his Master’s in 2009. He met Aditi at the institute and got married to her. He was the Lead Visualiser at Tata Interactive System in 2011. At Chemistree Media and Communications he was the Communication Designer in 2012. Later that year he became the co-founder of Mentrupedia.
How the venture got the limelight?
Menstrupedia has won The Laadli Media And Advertising Awards for Gender Sensitivity 2014-15 in 2016. The Menstrupedia comics were preffered by parents all over the India for their childern. The comics talks about the physical, emptional changes in the periods during puberty. The company got fame in the inaugural season the Tv reality show The Shark Tank India. Their idea made a mark on one of the judges Namita Thapar and got Rs.50 lakhs for 20% equity of the company.