Kantar Wiki, Company Profile, Locations, Market Research, Group

Kantar Wiki, Company Profile, Locations, Market Research, kantar Group, Services, IT based Company, Website, Founder, headquarter, Subsidiaries and many more

Kantar is a UK based data analytics and brand consulting company, found in London, England. It has approximately 30,000 employees in 100 countries functioning in numerous research disciplines, counting social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public opinion. Kantar spread consumer understanding with a market research platform designed for marketing nimbleness.

Company NameKantar
Date of Establishment1992
TypePrivate Limited Company
IndustryMarket Research
Establishment PlaceUnited Kingdom
FounderRiad Kantar
CEOChris Jansen
CFOIan Griffiths
Registered Address6 More London Place,
ProductsMarket Research
Data Investment
Management Consultancy
Net WorthData not available
Telephone no.+44 (0)20 7656 5700
Kantar World Panel
IMRB International
Company Size10,000 + employees
EmailData not available
Company StatusActive


Kantar group established in 1992 by Riad Kantar. Kantar is the world’s leading data, insights and consulting company. It assist customers appreciate individuals and encourage growth. The company have a real , special and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets.


Advertising, Media & PR

Smart media choices grow brand strength, market penetration and sales. They help advertisers, agencies and media owners to measure and optimise the effectiveness of their content and activity across all media channels.

Audience Measurement

Media and entertainment is a multi-trillion-dollar industry, buoyed by improved technology, connectivity, and a thirst for content.

Build long-term value in your business by better understanding context and comparability, enriching and activating first-party data to monetise attentive and engaged viewers.


Where human expertise, AI-powered analytics and technology converge to predict consumer behaviour and optimise priorities for growth.

Brand Growth

Winning brands stand for something: they are meaningful, salient, and continually evolving. The insights and expert teams can help your brand find sustained growth in a changing world.


Find and sustain top line growth. Kantar strategic consultants around the world deliver practical services through solutions that drive incremental growth.
Growth has shifted – real growth now lies in uncomfortable places. They help brands and companies drive and sustain top line growth.

Consumer, Shopper & Retail

In a fast-changing retail environment, staying close to shoppers and channels is crucial. With the rise of digital commerce and new go-to-market models, help brands and retailers manage and evolve your offer.

Customer Experience Management

A consistently great customer experience (CX) is no longer optional. They help you define your CX strategy, embed customer feedback throughout your business, engage employees, and drive business impact and ROI with advanced analytics. The technology partners connect you with the voice of the customer and employees.


Successful innovation is built on deep human understanding. Benefit from the latest thinking in forecasting, segmentation, behavioural economics and cognitive science to identify and launch solutions that re-shape your industry.

Office Locations

Kantar has offices in 90 markets, including the UK & Ireland, North America, India, Spain, France, Italy, China and Brazil. The global headquarters is located at London.

Game – Changing Technology

Kantar Marketplace brings together the best of technology and human expertise in a powerful market research platform, so you get decision-quality insights in as little as a few hours.
And with Kantar’s Meaningfully Different Framework at the heart of our solutions, you can reliably predict whether your marketing will drive incremental sales and brand equity.

About Kantar Market Research

Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. We are committed to helping you unlock powerful insights through our verified audiences, intuitive self-serve dashboards and expert consulting – in over 70 countries.


• Market research
• Consulting
• Insights
• Analytics
• Health research
• Polling
• Surveys
• Brand tracking
• Media effectiveness
• Audience measurement
• Brand Strategy
• Customer experience and innovation

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