What is Hotjar? Founder, Wikipedia, Net Worth and more

Hotjar is a leading start-up headquartered on the beautiful island of Malta in the Mediterranean that boasts success due to working on a fully remote basis and placing strong emphasis on personal development.

Hotjar provides invaluable insights into user behavior and feelings. The company equips user with tools such as Heatmaps, Session Recordings, Surveys, and a Feedback widget, as well as consolidated qual and quant data, to allow them to detect product opportunities and to acquire an understanding of customer needs.

By using the suite of Hotjar tools, users are able to gain valuable feedback from their customers and make informed decisions to further optimize their products.

Hotjar is now a 100% distributed company with 170 team members spread across 33 countries, and used on over 900,000 sites worldwide.

Company NameHotjar
Founder NameDavid Darmanin
Year of Establishment2014
HeadquartersSt Julian’s , Malta
CEODavid Darmanin
Registered AddressDragonara Business Centre, 5th Floor, Dragonara Road,
Paceville St Julian’s STJ 3141
Telephone No.+1 (855) 464-6788

About The Founder

David Darmanin

David Darmanin, Founder & CEO of Hotjar
David Darmanin, Founder & CEO of Hotjar

Darmanin is the Founder and Chairman of Hotjar, founded in 2014. Prior to this he had a decade of experience in consulting for some of the web’s biggest companies, resulting in hundreds of millions of dollars in growth.

Darmanin is an experienced Entrepreneur and Conversion Optimization consultant with 12 years of experience in visual, e-marketing and business project management. He is a creative director and designer for over 6 years and has worked on various print, web, brand and product interface projects. Darmanin is the founder of the Startup Malta Business Plan Competition and co-founder of the Startup Malta Foundation for Entrepreneurship. He regularly attends events like adTech, eMetrics and the Conversion Conference. Additionally, he is also a speaker at the eMetrics Marketing Optimization Summit Toronto Ontario 2009. During his 5 year tenure at Uniblue, he established an internal design department, developed a strong visual strategy, and constantly optimized the company’s culture.


Using Hotjar, we can access valuable data to grow admissions and improve the user experience on our website. Hotjar offers features such as Heatmaps, Visitor Recordings, Conversion Funnel Reports, Form Analysis, Feedback Polls, and Surveys.



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