Dr. Squatch is an American personal care brand that was founded back in 2013, with its headquarters now based in Los Angeles. The company specializes in natural ingredients and has earned a $100 million revenue as of 2021. They put a strong emphasis on avoiding skin irritants and any ingredients that are chemically derived or damaging to the environment. Furthermore, none of their products are tested on animals.
Despite their impressive growth, one of their most recent adverts for Super Bowl 2021, which featured “all white men” engaging in manly activities such as opening a pickle jar and having your hair braided by a daughter, was met with criticism. Some cited it as juvenile humour, trying too hard and not being inclusive.
However, Dr. Squatch has been able to tap into a huge market, with their product range extending to shampoos and conditioners, beard oil and shaving cream. They currently employ three people in San Diego and have customer support staff overseas. Through their commitment to natural products, the company continues to expand their reach to ever more customers.
| Points | Information |
| Company | Dr. Squatch Soap Co. |
| Founder & CEO | Jack Haldrup |
| COO | Tom Ramhorst |
| Owner | Jack Haldrup |
| Date of Establishment | 2013 |
| Establishment Place | San Diego, California |
| Headquarter | Los Angeles, California |
| Products | Non-toxic/natural emphasis |
| Industry | Personal care products |
| Registered Address | 1419 Main St, Los Angeles |
| Revenue | $4.3 million (as of 2019) |
| Telephone No. | (844) 643-8347 |
| [email protected] | |
| Website | drsquatch.com |
Founder & CEO
Jack Haldrup is founder and CEO of Dr. Squatch Soap Co.
Haldrup is a 34-year-old San Diegan entrepreneur who has become a symbol of small business 2.0. He has successfully turned a plainly simple product, bar soap, into a multi-million dollar business. His soaps have natural ingredients and come in a variety of scents that cater to the manly male.
In 2018, his direct-to-consumer business had an estimated $100 million in revenue. Through viral ads and campaigns, he has raised his company’s valuation to over $4.3 million with very minimal outside funding. Jack has a finance degree from Indiana University and a master’s in information systems which have both enabled him to create a successful business out of something as simple as bar soap.
History
Haldrup founded Dr. Squatch—named after the mythical sasquatch—in 2013, driven by his own personal experience with psoriasis and his desire to supply men with all-natural soap that did not contain any lavender scents.
In 2016, he successfully raised $100,000 on Kickstarter for his shampoo and conditioner products and then went on to secure a total of $1.3 million in seed funding at a valuation of $4.3 million in 2019, as noted in PitchBook’s venture-capital database. He recognized an untapped market of selling toiletries to men, which inspired his business idea.
Products
Dr. Squatch manufactures in various category of products:
- Bar Soaps
- Deodorant
- Hair Care Kit
- Lotion
- Cologne
- Toothpaste
- Candles
- Beard Oil
- Hand Soap
- Hat
- Bath Robe
Dr. Squatch Logo
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