Baby Magic has been providing gentle, effective and quality products for babies since 1951. For 70 years, Baby Magic has been a trusted brand that parents and doctors have recommended generation after generation. The family-run business is proud to offer American-made products at affordable prices so all families can enjoy the special moments of bonding with their children.
The products are crafted with nourishing formulas, comforting scents and wholesome ingredients. Baby Magic understands the importance of taking care of your baby’s delicate skin, so they use only hypoallergenic, tear-free, and paraben-free materials.
Whether it’s time for a bath or it’s time to change a diaper, always count on Baby Magic products to make every experience special. The signature fragrance of baby powder and lily of the valley will ignite your senses and provide a comforting and familiar scent for you and your baby.
| Points | Information |
| Company | Baby Magic |
| Owner | Naterra (2008-Present) |
| Previous Owner(s) | Colgate-Palmolive (1992-1999; former owner in US only) Playtex (1999-2007; US rights only) Ascendia Brands (2007-2008; US rights only) |
| Date of Establishment | January 1, 1951 |
| Headquarter | Coppell, TX |
| Registered Address | 1250 Freeport Pkwy, Coppell, TX 75019 |
| Telephone No. | (866) 989-2967 |
| Website | babymagic.com |
Who owns Baby Magic?
Naterra markets the Baby Magic brand of baby care products in the United States, which usually consists of baby shampoo, lotion, soaps, and diaper wipes. Colgate-Palmolive markets Baby Magic Mennen in Mexico and Latin America, with a similar range of products. Product design and manufacture changes by country.
History
Baby Magic, Mennen’s line of We are thankful for you taking your valuable time and reading our article about “Arizona ALDI Store”. We hope it was of help and enlightening. To remain updated on additional stories such as this, please subscribe to our website to acquire the latest news and understanding on numerous businesses from diverse fields.baby care products, first launched in 1951 and quickly became a popular brand amongst new parents. This was due to the memorable pink bottle and original scent.
In 1992, Mennen was taken over by Colgate-Palmolive (C-P). As part of the takeover, the Baby Magic branding changed from “Mennen Baby Magic” to “Playtex Baby Magic”. As owners of Baby Magic, Playtex introduced various new items such as sunscreens, diaper wipes and botanical lines.
However, the new packaging and logo which Playtex introduced in 2002 led to a decrease in sales and the new design was consequently scrapped. To try and reverse the trend, in 2007 Ascendia Brands bought Baby Magic from Playtex and added it to their portfolio of brands. Unfortunately, this was short-lived as Ascendia went bankrupt in 2008 and had to file for bankruptcy protection. Following this, Naterra acquired Baby Magic from Ascendia that same year.
Today, Baby Magic is still available for purchase and offers a range of products for babies and toddlers, including body washes, shampoos, lotions and diaper creams. While the brand has been through some tough times, it remains one of the leading baby care brands on the market, due to its strong reputation and reliable product quality.
Products
The list of best selling products of Baby Magic
- Soothing Hair & Body Wash
- Creamy Whipped Butter
- Gentle Hair & Body Wash
- Creamy Whipped Butter
- Gentle Baby Lotion
- Creamy Baby Oil
- Calming Baby Bath
- Calming Baby Lotion
- Cologne
- Moisturizing Baby Lotion
- Gentle Cleansing Gel
Where to buy Baby Magic products?
Baby Magic products can be bought at most major retailers, including Walmart, Target, CVS, Walgreens, HEB, Fred Meyer and Amazon.
Baby Magic Logo
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