Plush was founded by two Loyola College graduates, Ketan Munoth and Prince Kapoor, in 2018. It is a feminine hygiene brand, headquartered in Chennai, Tamilnadu. Plush products are available on major e-commerce websites such as Amazon, Flipkart, Nykaa and their own website and across 300 retail stores in Chennai and Bengaluru.
All the products use 100% US cotton for production ensuring quality and safety for the customers. The team of Plush consists of 80% women, providing a platform and creating a workforce for female employees.
Plush strives to provide comfortable, affordable and earth-friendly period care for its customers. They are changing the landscape of femme care with their line of natural, skin-friendly products and revolutionizing the industry, which is marked by the rising spending power of the middle class.
They have already seen success with 50,000+ customers and wish to continue making an impact. Their mission is not only to make a difference in their customers’ lives but also to make their mark on the industry, reaching out to a 100M+ target audience. Plush is dedicated to creating a comforting period care experience that doesn’t have to break the bank.
| Points | Information |
| Brand | Plush |
| Company | Urban Essentials India Pvt Ltd |
| Founder | Ketan Munoth Prince Kapoor |
| Owner | Ketan Munoth Prince Kapoor |
| Date of Establishment | 25 May 2018 |
| Establishment Place | Chennai, TN |
| Revenue | Not Available |
| Registered Address | Ground Floor, No.63 Pantheon Road, Egmore Chennai |
| Telephone No. | 044-28293001 9884552505 |
| Company Status | Active |
| Website | plushforher.com |
Product Category
Plush manufactures products in mainly 5 categories:
- Periodcare
- Bath & Body
- Intimate Hygiene
- Hair Removal Range
- Beauty Blends
About The Founders
Ketan Munoth and Prince Kapoor
Prince was an investment banker and has earlier worked with Spark Capital, while Ketan is an MBA graduate from NMIMS, who had worked at Hindustan Times.
Ketan and Prince had an idea to revolutionize the menstrual hygiene aisle, but didn’t know how. After two years of brainstorming and networking, their start-up, Plush, was born. They offer a wide range of sustainable feminine hygiene products such as cotton pads, menstrual cups, razors, and more. Through their commitment to sustainability, Ketan and Prince have managed to create a safe and affordable solution for women all around the world.
Products
The best-selling products by Plush are:
- Ultra Thin Sanitary Pads
- Ultra Thin Pads with disposables
- Panty Liners -150 mm
- Menstrual Cup
- Plush All Natural Intimate Wash
- Panty Liners Large
- Feminine Hygiene Wipes
- Sweet Pear & Shea Butter Shower Gel
- Sweet Pear & Shea Butter Body Lotion
- Sweet Pear & Shea Butter Mist
- Bath and Body Hamper 1.0
- Lavender & Cranberry Lotion
- Lavender & Cranberry Mist
- Plush All Natural Intimate Wash
- Feminine Hygiene Wipes
- Eyebrow Grooming Kit
- Flawless Face Razor (Pack of 3)
- Plush Razor + Additional 2 Cartridge Combo
- Foldable Face Razor
- All Natural Shaving Gel
- Raze It Combo
- Plush Body Razor
- Blends – Lilac Lush Olive Cut
Plush Logo
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