Who owns Ninja Brand? Parent Company, Founder, Net Worth & More

SharkNinja Operating LLC is a pioneer in the small household appliance and cleaning solutions industry, and their brand Ninja® is one of the most recognisable.

With a rapidly increasing market share and their top-notch products, SharkNinja has made an incredible impact on households all around the world, providing not only cutting-edge vacuums and blender systems, but also convenience and ease for people with busy lifestyles.

Mark Rosenzweig, the founder of SharkNinja, started the company in Montreal, Canada and has since relocated to Needham, Massachusetts, just outside of Boston. His dedication reflects in the products, having been featured in many channels on major cable networks.

There’s no doubt that SharkNinja’s innovative products have improved people’s lives drastically across the globe.

Brand NameNinja
Founder NameMark Rosenzweig
Owner/Parent CompanySharkNinja Operating LLC
Year of Establishment1994
Establishment PlaceMontreal, Canada
HeadquarterNeedham, Massachusetts
Registered Address89 A Street Suite 100 Needham
MA 02494 USA
Telephone No.(877) 581-7375
Websitesharkninja.com (Company site)
ninjakitchen.com (Brand site)


Mark Rosenzweig

Mark Rosenzweig has been the founder of SharkNinja since 1994. It was his passion for innovative small appliances that drove him to create his own entrepreneurial venture. He wanted to manufacture and sell quality products throughout Canada and the United States. Therefore, he invented appliances at home which were designed to replace the same cheap sweepers and steamers.

Mark Rosenzweig
Mark Rosenzweig

His idea was that after a proper cleaning, a baby should safely be able to play on the kitchen floor, free from toxins. The company focused on innovative product development and high-quality manufacturing, adding Ninja kitchen appliances and a full line of vacuum cleaners.

Over the years, its products have been widely appreciated, leading to gross sales of over half a billion US dollars in the fiscal year 2010 and $1 billion in the fiscal year 2013. By 2017, the company had over 1,000 associates, added robotic vacuums and heated ninja appliances, and reached sales of almost $2 billion.

Mark’s commitment to the company and his innovative ideas have contributed a great deal to its success. Thanks to his vision, SharkNinja is now one of the leading manufacturers of small appliances in the industry.

Company Logo

Ninja Company Logo
Ninja Company Logo


It all began in 1994 when Mark Rosenzweig and his family founded Euro-Pro in Montreal. From the start, Mark was focused on providing solutions to problems consumers had with current products in the market. He understood that the people using the products were the heroes, who deserved better from the brands they trusted with their home and family needs.

Seeing how other markets lacked innovation was a sign to Mark that something needed to be done. His attention turned to the one of those markets that was in decline—household cleaning. His approach involved observing how people used existing products and figuring out how to design something better. He took his cue from the consumers, wanting to build something that would meet their needs more effectively. This ended up being the creation of steam cleaners and upright vacuum cleaners.

From then on, SharkNinja has been committed to upholding their promise to their customers by never stopping in the pursuit of innovation. Holding over 2,000 patents worldwide, they have become an engineering powerhouse and have even occupied the top market share for vacuum cleaners in the United Kingdom.

In addition, they’ve continued their growth into Germany and France, as well as expanding into Asia-Pacific with the launch of their Shark brand in China.

Mark Rosenzweig and his family started this business with a mission to create something better for their customers. Nearly 3 decades later, SharkNinja is defying industry boundaries and fulfilling that mission, bringing their iconic brands to people all over the globe. The company is now known as SharkNinja and is delivering their iconic Shark and Ninja household brands to people around the world.


Ten bestselling products from Ninja brand:

  1. Ninja Food Processor
  2. Ninja Fit Compact Personal Blender
  3. Ninja Intelli-Sense Kitchen System with Auto-Spiralizer
  4. Ninja Chef High-Speed Blender
  5. Ninja Air Fryer
  6. Ninja Coffee Bar System
  7. Ninja Foodi 9-in-1 Pressure Cooker and Air Fryer
  8. Ninja Foodi Ninja Foodi 4-in-1 Indoor Grill
  9. Ninja mega kitchen system
  10. Ninja Professional Blender

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