Hawaiian Tropic Founder, Owner, Revenue and More

Hawaiian Tropic has been a leading brand in suntan lotion since its founding in 1969. After being acquired by Playtex Products, Inc., Hawaiian Tropic has become the largest sun care product manufacturer in the Western Hemisphere with its sister company, Banana Boat. With a total purchase value of $1.9 billion, Energizer Holdings Inc. positioned Hawaiian Tropic for success.

As the leading sun care brand, Hawaiian Tropic has grown over the years and established itself as an industry leader with its innovative products, educational outreach and commitment to providing the best in skin protection.

BrandHawaiian Tropic
FounderRon Rice (aka Ronald Joseph Rice)
OwnerEdgewell Personal Care
Date of Establishment1969
Product typeSunscreen
Registered Address729 7th Ave, New York, New York
Telephone No.(212) 626-7312

About The founder

Ron Rice

Ron Rice was born into a dirt-poor family in the Blue Ridge Mountains of North Carolina. Despite his humble upbringing, he had dreams of achieving greatness. After graduating from college in 1964, Ron moved to Florida, where he taught high school chemistry at seven different schools and worked as a part-time football coach and lifeguard.

Ron Rice
Ron Rice

During this time, he was inspired by trips to Hawaii and Florida to develop his own suntan lotion. After many months of experimenting with various mixtures of coconut oil, exotic fruits, aloe, avocado, kukui, mineral oil, and cocoa butter, Ron found success with his concoction of Hawaiian Tropic lotion. He poured the lotion into bottles and sold it at the beach for the first time in July of 1969.

Ron’s promotional efforts paid off. From beauty pageants judged by celebrities to automobile races and film placements, Ron worked hard to promote Hawaiian Tropic. By 2006, sales of Hawaiian Tropic had reached an impressive $110 million, making it the second-largest sun-care product company in the world.


15 bestselling products of Hawaiian Tropic:

  • Silk Hydration Weightless Sunscreen
  • Sheer Touch Ultra Radiance Lotion Sunscreen
  • Silk Hydration Weightless Face Sunscreen
  • Sheer Touch Ultra Radiance Sunscreen Lotion
  • Silk Hydration Weightless Sunscreen Spray
  • Dark Tanning Oil
  • Mineral Skin Nourishing Sunscreen Powder Brush
  • Dark Tanning Lotion Sunscreen
  • Mineral Sun Milk Body Lotion
  • Silk Hydration Sunscreen
  • Silk Hydration Sunscreen
  • Mineral Sun Milk Tint Face
  • Silk Hydration After Sun Treatment
  • Sheer Touch Invisible Sunscreen Serum
  • Sunless Gradual Tanning Milk

Company Logo

Hawaiian Tropic Company Logo
Hawaiian Tropic Company Logo

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