Who owns Equate? Parent Company, Products, Customer Care and more

The Equate brand is well-known for its low prices, making it a popular choice among consumers looking to save money while still maintaining quality. In addition to having lower prices than name brands, the brand has seen considerable success due to its availability in two major chains, Target and Walmart, as well as its diversified selection of products from health and beauty items to medications.

Its logo redesign in 2010 made it easier for customers to recognize the brand by creating visual unity across both Walmart and Sam’s Club stores. With the continued strength of Walmart’s private label store brands, Equate remains a leader among its peers, offering cost effective solutions to everyday needs.

The Hartman Group, a marketing research firm, conducted a study in 2006 which revealed that out of the 10 most likely private label brands to be purchased, five belonged to Walmart – Great Value, Equate, Sam’s Choice, Walmart, and Member’s Mark (Sam’s Club).

Phone1-800-925-6278 (1-800-WALMART)
Company StatusActive


List of some products by Equate:

  1. Equate Hand Sanitizer
  2. Equate Allergy Medicine
  3. Equate Antacid
  4. Equate Mouthwash
  5. Equate prenatal vitamins
  6. Equate Pain Reliever
  7. Equate Diabetes Care
  8. Equate Cleansing Wipes
  9. Equate Children’s Vitamins
  10. Equate Sunscreen
  11. Equate Eye Care
  12. Equate First Aid Supplies
  13. Equate Cold & Flu Medications
  14. Equate Cold Sore Treatment
  15. Equate Nutritional Drinks
  16. Equate Baby Formula
  17. Equate Bandages & Gauze
  18. Equate Hair Care Products
  19. Equate Feminine Hygiene Products
  20. Equate Dietary Supplements

Where to Buy Equate’s products?

Equate products are available at a variety of locations, including Walmart stores and websites, Target, and Amazon. Additionally, certain exclusive products by Walmart are made specifically for one retailer, though it may be difficult to locate them.

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