Friskies is a brand of wet and dry cat food and treats owned by Nestlé Purina PetCare Company, a subsidiary of Nestlé global. Friskies was initially introduced by Carnation Company in the 1930s as a dog food brand. When Friskies cat food was introduced in the 1950s, it was the first dry pet food product specifically for cats. The brand was acquired by Nestlé in 1985. From the 1970s to the 2000s, variations in Friskies cat food proliferated as the competition for consumer spending intensified.
Friskies is one of the most popular cat food brands in the world, and is available in over 100 countries. The food is made with a variety of ingredients, including real meat, poultry, and vegetables. Friskies is also fortified with vitamins and minerals to ensure that cats get the nutrients they need to stay healthy and active.
Friskies is available in a variety of forms, including dry food, wet food, and treats. The food is also available in a variety of flavors, so cats can find something they love. Friskies is a good choice for cats of all ages and breeds. The food is affordable and nutritionally balanced, and it is available in a variety of flavors that cats will love.
| Points | Information |
| Brand | Friskies |
| Founder Name | Carnation Company |
| Owner | Carnation Company (1930s-1985) Nestlé Purina PetCare |
| Date of Establishment | 1930 |
| Establishment Place | Oakland, California |
| Headquarter | St. Louis, Missouri |
| Revenue | $585.8 million (2017) |
| Website | purina.com/friskies |
History
Friskies was first introduced to the public in the 1930s by Carnation and its subsidiary Albers Company. By 1973, Friskies had become one of five companies that controlled two-thirds of the $1.75 billion pet food market. The brand originated when Carnation experimented with dry food products for 3.5 years at Carnation Farms, initially with stray dogs in improvised cages, and later purebreds in a formal kennel.
Carnation International was formed in 1966 to market their pet food products internationally in Japan, Spain, France, England, Italy, and other countries. In 1985, Nestlé acquired Carnation for $3 billion and renamed it Nestlé/Carnation Food Company, before becoming a Nestlé subsidiary in 1992 under the name Friskies PetCare Company.
By 1992, Friskies accounted for 28.2% of the total pet food market.
In 2001, Friskies was merged with Nestlé’s other subsidiary, Ralston Purina, to form Nestlé Purina PetCare.
Friskies Brand Logo
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